EFFECTS OF COVID-19 ON MARKETING STRATEGY OF COSMETIC AND PERSONAL CARE INDUSTRIES
Gourav, Yuvraj, Seema Rani, Deepak, Dr. Seema Rohilla* and Dr. Saroj Jain
The cosmetic and personal care industry traders are continuously looking for customs of improving their sales. Online advertising has become the most popular technique to approach the goals of modern-day industries. Because of corona virus, various health organizations have requested to stop or to cut the chain of this pandemic like washing or sanitizing the hand because of which the viruses spread would be controlled. While all the different industries have a downfall but, soap, hand care, cosmetic, and personal care industries are flourishing. The study tries to realize that, what marketing strategies are used by the beauty and personal care industries in the course of COVID-19. This panic leads to protective private care at the rise, parallel the skincare merchandise also has a call for and domestic supplies are more waited with the aid of the customers.
Keywords: Covid, Cosmetics, Marketing Strategies, Sanitizing, Flourishing.
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