THE ROLE OF ARTIFICIAL INTELLIGENCE IN MODERN PHARMACEUTICAL SCIENCES AND PATIENT ORIENTED HEALTH CARE

Neelam Begum*, M amilla Pavani, Kankara Sirisha, Eedara Vishnu Priya, Ramala Revanth Reddy, Ramavath Manikanta Nayak

ABSTRACT

Artificial Intelligence (AI) is rapidly transforming pharmaceutical sciences and healthcare by introducin g data driven, intelligent approaches across the drug development lifecycle and patient care continuum. From early stage drug discovery to clinical evaluation, manufacturing, pharmacovigilance, and personalized medicine, AI technologies enable faster decis ion making, improved accuracy, and enhanced efficiency. By integrating diverse data sources such as biological datasets, clinical records, real world evidence, and patient generated data, AI supports predictive modelling, precision therapeutics, and proact ive safety monitoring. Furthermore, patient centric applications including digital therapeutics, remote monitoring, and virtual health assistants are redefining healthcare delivery by extending care beyond traditional clinical settings. Despite these advan cements, ethical concerns, regulatory challenges, data governance issues, and implementation barriers remain critical considerations. This review highlights the evolving role of AI in modern pharmaceutical sciences with a strong emphasis on patient oriente d healthcare, discusses current challenges, and outlines future perspectives toward fully personalized and predictive healthcare models. Responsible and collaborative integration of AI is essential to ensure sustainable innovation, patient safety, and equi table healthcare outcomes.

Keywords: Artificial Intelligence; Pharmaceutical Sciences; Drug Discovery; Clinical Trials; Personalized Medicine; Pharmacovigilance; Patient Centric Healthcare; Digital Therapeutics; Predictive Analytics.