SHATADHAUTA GHRITA IN CONTEMPORARY COSMETOLOGY: A MARKET SURVEY AND COST VARIATION ANALYSIS

Dr. Vasavdutta Kothari*, Dr. Kalpu Kotecha and Dr. Mehul Mehta

ABSTRACT

Shatadhauta Ghrita is a classical Ayurvedic formulation known for its emollient and skin-healing properties, traditionally used in conditions like burns, wounds, visarpa etc. With rising demand for natural skincare products its commercial availability has increased. However, significant price differences and deviations from classical formulations have raised concerns about product authenticity and standardization. This study aimed to identify the number of companies producing Shatadhauta Ghrita and analyze commonly available pack sizes, and assess cost variation across brands. A market survey was conducted, and cost variation was calculated using standard percentage difference formulas. A total of 40 companies were identified, offering pack sizes from 15 gm to 100 gm. The highest price variation was found in the 30 gm pack (2541%), indicating a lack of pricing consistency. Some products were found to contain non-classical ingredients while still using the traditional name. These findings highlight the urgent need for regulatory oversight, including standardization, labelling transparency and price control to ensure product quality, consumer trust and the integrity of Ayurvedic formulations.

Keywords: Shatadhauta Ghrita, cost variation, emollient.