REELS LIFE IS THE FEEL OF REAL LIFE IN DEAL TO CHILL THE FILL OF ZEAL TO STEAL THE HEART IN SOCIAL MEDIA

Dr. Dhrubo Jyoti Sen*

ABSTRACT

Instagram Reels are undeniably entertaining, but their impact on our lives is profound. It's not just about shunning them altogether; it's about mindful consumption. This encourages you to be aware of your social media use, to set limits, and to reduce screen time where needed. In India, Instagram reels have gained a significant following due to the country's large youth population, which is highly engaged with social media platforms. The platform has become a popular destination for creators to showcase their talent and has led to the rise of influencers in the country. If a Reel gets triple or more its usual views, you're on the right track for going viral. But timing is also key. In most cases, if your Reel gains momentum within an hour of posting, you can be pretty sure it'll go viral. With the increasing popularity of short video consumption on social media platforms, it should be no surprise that Meta is prioritizing Reels on Instagram. As of May 2023, Reels continues to be the fastest-growing format across Meta apps, with a 57.4% increase in usage in 2023.

Keywords: Real life, Reel life, Social media, Instagram, Facebook.